The fishing hook is the frame and the whole wilderness scene lives inside it. A tall J-shaped hook takes up most of the design, the eye ring sitting at the top and the sharp barbed point at the bottom. Tucked inside the curve of that hook you get a deer silhouette with a nice antler rack, a couple of pine trees behind it, and a duck or two flying out above. Its kinda like a snow globe but for guys who dont do snow globes.
I get messages from people who do custom fishing guide merch asking me which design works on a small bait shop patch. This one. Four sizes, smallest is 2 inches wide at 3,737 stitches, biggest is 5 inches at 11,027. The compact footprint means it sits well on a fishing vest pocket or a cap panel without overpowering the garment. Wilcom digitised the interior deer and tree scene with enough satin density that the detail holds at the smaller sizes without going muddy.
Last spring a customer who runs a kayak fishing programme for teenagers ordered a batch of the 3-inch size on olive canvas caps. She wanted something that felt like a proper outdoor brand badge, not clipart. She stitched em up on a wednesday afternoon and said the teenagers actually liked them, which apparently doesnt happen often. So thats a win.
Stitch it on olive cotton, navy canvas, or charcoal twill and it reads like a proper fishing brand logo. Reach out if you want to know which size Id pick for a specific placement, Im happy to advise before you hoop up. The colour is a single black thread, no changes needed, and thats a practical win when youre running a production batch of 20 caps.
Use a firm tearaway on woven shirt cotton for the small sizes. Switch to medium cutaway if youre hooping canvas or a cap backing. Keep the hoop tension even across the hook outline, that long vertical satin column is where puckering shows up if things are loose. Reach out if anything stitches off and Ill troubleshoot with you.
What people are using this design for
A starting point. The design works for plenty more than just this list, this is what folks have stitched it onto most.
- Fishing guide cap front panelPop the 2-inch on a structured cap front panel where the hook reads like a clean brand logo.
- Bait shop staff patch on vestStitch the 3-inch on a fishing vest chest pocket for a bait shop staff uniform with a professional look.
- Kayak fishing tote bag embroideryEmbroider the 4-inch on a canvas tote used to carry tackle to a kayak fishing session on the lake.
- Fly fishing club membership badgeRun the 5-inch on a linen badge for a fly fishing club event and sew it onto member vests each season.
- Canvas field hat for duck huntersUse the 3-inch on an olive canvas field hat for duck hunters who also fish, covering both hobbies.
- Fishing tournament shirt chest badgeStitch on a navy shirt chest for a fishing tournament day-of event shirt in a short production run.
- Kids fishing lesson program teesPop the small 2-inch on a cream cotton tee for a kids summer fishing lesson programme keepsake.
- Tackle box lid monogram patchEmbroider onto a canvas patch and attach to the inside of a tackle box lid as a personalised touch.
Dimensions
4 sizes included. Stitch counts shown for the largest colorway.
| Size (in) | Stitches |
|---|---|
| 2.00 × 1.45 in | 3,737 |
| 3.00 × 2.19 in | 5,817 |
| 4.00 × 2.91 in | 8,284 |
| 5.00 × 3.64 in | 11,027 |
Files & Formats
Eight machine formats included in one zip. Whichever your machine reads, its in the pack.








Plus a color chart for thread matching. See full format guide.
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About the artist
Reyazul Masud Riham, hand-drawing every design on this site
Every design on Re Embroidery is hand-digitized by one person. Each file gets sketched, color-matched, and stitch-tested on real fabric before it earns a place in the shop. No team. No auto-conversion from images. Just slow, deliberate work, sometimes three or four days per design.
That's the joy I work for.
The hard part is finding my designs re-uploaded and resold elsewhere. So when you buy from Re Embroidery, you're paying one real person for the file you're about to download. That matters.










